The Pet Food Market Limited is the “data controller” in respect of your personal information. We take our relationship with all our users seriously, and this includes how we handle your personal information. The Pet Food Market is committed to protecting the privacy of our customers’ personal information. This Policy sets out the ways we process any personal data relating to you.

1. The personal data we collect about you
Through your use of our website and our social media channels, or where we communicate with you (e.g. by telephone, email or post), we may collect and process the following information about you: your full name; your contact details (address, phone number and e-mail); where you have registered a user account with us, your user name and password; your communication, shopping preferences and interests; your browsing and shopping activities; feedback and survey responses; information about your device (e.g. IP address, operating system and browser type); your location; correspondence with us; and any other information you make available to us.

2. How do we use information about you?
We may use your personal information for the following purposes: to process an order placed via our website or over the telephone; to respond and/or deal with your request or enquiry; to enter you in contests and notify you of results; to administer our website and social media channels and personalise content for you; for internal record keeping; to provide you with information at your request, or as a result of searches undertaken using our websites; to provide marketing that you have requested or agreed to receive or which we are otherwise lawfully entitled to undertake with you as a customer or prospective customer and provided you have not opted out; to record your marketing preferences; to personalise offers, promotions and advertising provided to you based on our understanding of your browsing and shopping habits or purchase history; to register you for certain features on our websites; to improve our products and services in relation to User Content, on our website, social media channels and marketing communications to promote our products, provided in each case that we have your permission; to establish or exercise our legal rights and to comply with law enforcement or other government agency requests or court orders.
We may also anonymise your personal data and use it for the purposes described above as part of aggregated non personal data for research, statistical and other purposes (such as improving our website, products and services) or measuring the effectiveness of our advertising.

3. Who does The Pet Food Market share your personal data with?
We may share your personal data with third party companies (such as advertising and marketing agencies, social media agencies and platforms, software providers, and service providers such as couriers, customer services and payment services providers) for the purposes set out in this Policy including for example to complete your order, to facilitate your experience of our websites, enable offers, advertising or other promotional activity or materials about our products and services to be provided to you, to operate recognition or reward programmes, respond to your queries and / or to provide you with certain services such as aftercare services. We may also share your personal data with: government authorities, law enforcement and regulatory authorities where required or permitted by law and for tax or other purposes; external parties in response to legal process, and when required to comply with laws, to respond to an emergency or to enforce our agreements, corporate policies and terms of use, or to protect the rights, property or safety of The Pet Food Market Limited, our employees, agents, customers and others; parties to whom you authorise The Pet Food Market Limited to release your personal data.

4. Legal Basis for processing your personal data
We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following: Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you. Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as a retailer of pet foods provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve the profile of our brand. Performance of a contract with you: For example, where you have purchased goods from our website and we need to use your contact details and payment information in order to process your order and send the goods to you. Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

5. Your rights
You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information. We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please contact us using the contact details below. You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

6. Use of Cookies
We may use cookies in order to provide a better service or identify which pages on our website are of special interest. A cookie is a small piece of information which a website stores via your web browser and which can later be retrieved. The main objective is to identify users and personalise their visit by customising web pages for them, for example by welcoming them by name next time they visit the same website. 

7. What do we do to safeguard personal data?
We have put in place safeguards to check that our internal procedures meet our high policy standards. We also use reasonable efforts to ensure that our service providers agree to protect your personal data. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our website and/or social media channels; any transmission is at your own risk.
All electronic transactions you make to or receive from us will be encrypted using SSL technology

8. How long will we store your personal data?
We take steps to ensure that your personal information is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information.

9. Changes to this Policy
We may change this Policy at any time. Any changes to this Policy will be posted on our website. The date this Policy was last updated in October 2020.

10. Contact us
If you have any questions regarding this Privacy Policy or treatment of your personal data, please email info@thepetfoodmarket.com.